The Story Inside The Box - 10 Years of Dynamic Discs

August 23, 2022

At Dynamic Discs, you know that we are #AlwaysWorkingOnSomething, and I'm beyond excited for Dynamic Discs to celebrate the 10-year anniversary of our first four PDGA-approved discs. The Judge, Trespass, Fugitive, and Escape were introduced to the disc golf community ten years ago, and it was an uncertain time for the future of Dynamic Discs.

Some might ask why I mention uncertain times at Dynamic Discs, so I'll go into a little more back-story. I started Dynamic Discs as my college-based eBay hobby, selling a little bit of everything disc golf. There were no intentions for Dynamic Discs to become anything more than that, a college hobby, but as my passion for the sport grew, so did my resolve to keep growing the business.

More and more people, players, customers, and retailers adopted our brand. Then, we noticed that disc golf was more popular due to our efforts, and from there, a simple equation sparked our mission, more disc golf = more joy. We enrich people's lives through disc golf.

The RV Days and First Retailers

From 2005 to 2012, Dynamic Discs grew from the profits generated from our sales. Then, thanks to our low overhead expenses and some passionate friends/employees to help grow the business, we were ready to kick things into overdrive. So, in 2012, we opened up Dynamic Discs Kansas City and Dynamic Discs Lewisville (now Carrollton). In addition, we purchased an RV and sent Steven Storrie out on the road full-time to promote Dynamic Discs and disc golf with the Chasin' the Chains Tour.

Becoming A Disc Golf Manufacturer

In addition to the above expansions, we boldly decided it was time to take the risk and evolve from a disc golf retailer into a disc golf manufacturer. We introduced three bags to the disc golf market in a manufacturing partnership with OGIO. To make the down payment for these bags, I asked my uncle for a $50,000 loan, and he trusted me to get that paid back. The Sniper, Commander, and Ranger were the first three bags we introduced to the market, and to this day, the Ranger remains one of the highest quality, most trusted bags in disc golf. I believe that our entire bag lineup is the most extensive and overall best on the market.

Connecting With The Right Partners

What was next and the most critical step for Dynamic Discs beyond all of this? A partnership with Latitude 64 to introduce our first four discs to the passionate Dynamic Discs fans, followers, and supporters. While I'm sure this seemed like a slam-dunk deal, it certainly wasn't. In 2012, Paul McBeth had just won his first World Championship throwing Innova while wearing more visible Dynamic Discs gear. The top players in the game were "Rocking the D's" and supporting Dynamic Discs. Eric McCabe, Paige Pierce, Catrina Allen, Nikko Locastro, and Paul Ulibarri to name a few.

Dynamic Discs would no longer be able to co-sponsor players with a competing manufacturer, so moving forward meant that we would have to cut ties with some of the best players and some of my best friends in disc golf.

Those were some tough conversations, but we knew we had to take that leap of faith if we wanted to achieve more. Of that group of players, Eric McCabe stayed as our top professional at that time. As a result, we now carry the EMAC Truth and EMAC Judge as part of the Dynamic Discs lineup.

Exponential Growth of Dynamic Discs

This next growth step was to enter the disc golf market with a putter, mid-range, fairway driver, and distance driver. Once we engineered our first four molds in partnership with Latitude 64, we ordered roughly 2000 of each with a first run stamp and weren't sure whether this would be a few months or even a year or more worth of inventory or an amount that would sell out quickly.

However, the overwhelming response from our fans and followers was beyond what we anticipated, which had us sold out that first day with a record-breaking day on our website and a quick call to action on how to get more discs produced and rushed over.

To this day, I still can't express how thankful I am to contribute to the sport's growth and enrich lives through disc golf.

Thank You

To all who have been part of our journey along the way, please know that I genuinely appreciate everything you have done to keep Dynamic on this venture.

This 10-Year Anniversary Commemorative Box is a heartfelt thank you to the entire disc golf community. This box is your unique opportunity to get your hands on a reflection of a dynamic decade at Dynamic Discs. (Our next chapter starts with the introduction of the Supreme Series.)

From all of us at Dynamic Discs, thank you for allowing us to serve you. Our hope and belief is that, somehow, we are enriching your life and those around you through disc golf.

Jeremy Rusco
Owner & Founder
Dynamic Discs

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